Yeah microblogging, that's what it is. Well yes and no. It's also a vast datastore of information on what real users think of your products. If a product is crap then people will Twitter, if they love it then they'll twitter too.
Find a way to data mine that little lot (10Gb+ and steadily increasing) then you may well be onto a winner. Don't believe me, pick a brand any brand and do a search at http://search.twitter.com and see the responses.
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